Box Office: ‘The Super Mario Bros. Movie’ Keeps Winning With Impressive 45% Projected Drop

Mamma mia! The Super Mario Bros. Movie is staying on top at the domestic box office.

The Universal release added a commanding $22.6 million on Friday from 4,371 theaters. After achieving the biggest opening weekend of the year, Super Mario Bros. actually added 28 more locations in its sophomore outing.

The Universal, Illumination and Nintendo co-production is now projecting an $80 million gross for the three-day frame, which would mark an impressive 45% drop from its $146 million opening weekend. A major release that opens above $100 million hardly ever slips less than 50% in its second outing. In comparison to other recent family fare, Mario Bros. is putting up a stronger hold than Minions: The Rise of Gru (-56.9%) and Strange World (-58.2%).

The sustained power of the animated adventure shows that the film is going beyond charming families, who have been deprived of a major release targeted at them since Puss in Boots: The Last Wish hit theaters in December. Mario Bros. is appealing to a wide audience, with strong word-of-mouth among ticket buyers powering up its box office fortunes. The Nintendo adaptation is in the mix to land the second-biggest sophomore weekend ever for an animated release, projected neck-and-neck with Incredibles 2 ($80.3 million) and not far behind the record holder Frozen 2 ($85.9 million).

Super Mario Bros. crossed the $500 million mark globally on Friday. The film has blown past Ant-Man and the Wasp: Quantumania ($474 million) to become the highest-grossing release of 2023, not to mention the biggest video game adaptation in history. And with such a slim drop in its second weekend, the animated adventure is far from a game over in its box office odyssey.

Directed by Aaron Horvath and Michael Jelenic, The Super Mario Bros. Movie features the voices of Chris Pratt, Charlie Day, Anya Taylor-Joy and Jack Black as the iconic Nintendo characters. The film carries a production budget of $100 million. It didnt land well with most reviewers, with 41% of top critics approving on aggregate website Rotten Tomatoes, but Varietys Owen Gleiberman hailed it as a digital fairy tale that connects.

Those Mario Bros. numbers should ease some woes at Universal, which is also opening Renfield this weekend to some inauspicious figures. The monster comedy, which stars Nicolas Cage as Dracula and Nicholas Hoult as his loyal servant, earned $3.1 million from 3,375 theaters on Friday. The film is projecting a $7.5 million opening gross not a result a studio would hope for an action-packed genre film carrying a $65 million production budget. Renfield didnt enthuse the first round of ticket buyers, as indicated by its B- grade through research firm Cinema Score. Reviews were unmoved too, with 40% approval from top critics on Rotten Tomatoes.

The vampire screwball is having trouble keeping up with the more grave new horror release The Popes Exorcist, which stars Russell Crowe as the Catholic Churchs most trusted fixer. The Screen Gems production earned $3.46 million on Friday from 3,178 locations. Sonys religious thriller is compelling audiences to an $8.6 million opening weekend, good for No. 2 on domestic charts. Compared to Renfield, the film carries a more modest $18 million production budget.

John Wick: Chapter 4 looks to slot in at No. 4, projecting a $7.3 million gross in its fourth weekend of release. The Thunder Road Films and 87eleven Entertainment co-production should push its domestic haul to $159 million through Sunday, slowly but surely inching to surpass the $171 million figure earned by its 2019 predecessor.

Metro-Goldwyn-Mayers Air is falling to fifth, projecting a 49% drop from its $14 million three-day opening last weekend. In and of itself, thats a solid hold for the Ben Affleck-directed sports industry drama, affirming its crowdpleaser appeal. But the Amazon Studios film carries a production budget of $90 million, plus additional millions for marketing and promotion costs. The streamer will look to find most of the value in Air through its play on Prime Video.

Also opening this weekend, Suzume is projecting a $4.7 million gross from 2,170 locations. Released under Sonys anime banner Crunchyroll, the Japanese film is benefitting from some boosted ticket prices from a handful of Imax auditoriums and other premium formats. Mafia Mamma, a Toni Collette-starring crime comedy from Bleecker Street, is hustling to a $2.3 million debut from 2,002 theaters. Theres also the sports drama Sweetwater, which is projected to draw a paltry $308,000 from 1,204 theaters.

On the limited release side, Beau Is Afraid is hitting four screens in New York and Los Angeles ahead of expansions in the coming weeks. The dark comedy epic, which marks A24s most expensive production to date, is benefitting from premium ticket prices for Imax auditoriums, as well as fanbase loyalty for director Ari Aster and a WTF-factor that has spawned a wide range of vocal reactions among the first round of moviegoers.

All of that is a recipe for a strong limited showing for Beau Is Afraid, which could notch one of the highest per-theater-averages since the beginning of the pandemic. Current projections have it expected to compete with record holder Licorice Pizza ($86,289 PTA) and The Whale ($60,000 PTA).