Emma Watson Wore Literal Trash On The ‘Beauty And The Beast’ Press Tour And Still Looked Fabulous

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When a blockbuster movie is on the verge of release, the stars pack their bags and head out on a whirlwind press tour that can last weeks. Costume changes, premieres, interviews, and photo ops blur together. But the result can be a bevy of positive press that boost name recognition for the film. With the live-action remake of Disney’s Beauty and the Beast is tracking to open north of $100 million domestic, it definitely counts as worthy of a press tour blitz. But Emma Watson — who stars as Belle — wanted to do more than make a statement about her part in bringing the 1991 classic to live. The longtime feminist and environmentalist wanted to shine a light both of her causes through fashion.

To that end, Watson created a new Instagram account specifically for her Beauty and the Beast press tour, prudently named The_Press_Tour. Uproxx mentioned this when it launched, but at the time there was little in the way of photographs or information on the account. In the interim, Watson and her team have used Instagram’s recent update that allows multiple photographs to be uploaded at once to praise wardrobe designers for their use of recycled materials, lack of animal cruelty, and commitment to hiring women. Each successive day, the details of Waston’s wardrobe and make-up have gotten more specific. Both of her red carpet dresses are literally leftover trash but she still looks chic as hell.