Move Over, ‘Suits’ And ‘The Office,’ Here’s How Peacock Helped Score The Biggest Streaming Day Ever

The month of January is always huge for football, but Peacock scored an impressive win thanks to the AFC Wild Card game between the Kansas City Chiefs and Miami Dolphins.

The showdown marked the first time that an NFL playoff game was exclusive to a streamer, and it paid off huge for Peacock as it became the “biggest day on streaming platforms that Nielsen has ever measured.”

Via The Hollywood Reporter:

The Jan. 13 game, which averaged close to 23 million viewers, accounted for 3.9 billion minutes of watch time (including over-the-air broadcasts in the teams’ local markets) — almost 10 percent of all streaming viewing that day.

The NFL game also drove Peacock to its largest share of viewing for a month in the Gauge rankings. The NBCUniversal streamer had 1.6 percent of all TV use for the month. YouTube (8.6 percent) and Netflix (7.9 percent) remained the top individual streaming platforms.

As for the obvious question: Was Taylor Swift at the wild card game cheering on her boyfriend Travis Kelce You bet. The pop star attended the freezing cold game where she debuted her custom-made jacket bearing Kelce’s number.