Sara Lee Temporarily Shut Down Its Instagram Account After An ‘SNL’ Sketch Put It On Blast

Between Jon Hamm’s surprise appearance during the impeachment inquiry-themed cold open and guest host Harry Styles’s discovery of the Popeyes chicken sandwich craze, this weekend’s Saturday Night Live managed to pack in a few good laughs. Though the real star of the show — both during and especially after it aired — was the “Sara Lee” sketch co-written by staff writer Julio Torres and newcomer Bowen Yang. Not only was the sketch itself fantastic, but it also proved so troublesome for the company that they had to temporarily shut down their Instagram account.

In the sketch, Styles played Sara Lee’s social media manager during a meeting in which it’s revealed he’s been accidentally using the company’s official Instagram to post racy comments on everything from a Nick Jonas picture to a random user’s post. The whole thing is a hilarious deep dive into contemporary social media culture, both its private and professional aspects, but Sara Lee’s response is what really made it tick. As Vulture noted, Yang took to Twitter to comment about the sketch and its literal effect on the company.

— Bowen Yang 杨伯文 (@bowenyang) November 17, 2019