The Celebrity Liquor Collaborations That Are Actually Worth Chasing Down

In the enormous solar system of booze — far closer to the sun (customers with money to spend) than the Pluto-sized independent distilleries planet — you’ll find the hulking “Celebrity-Brand Collaboration” planet. This diverse ecosystem features all manner of famous people connected to alcohol brands to varying degrees. The soil is crisscrossed with “dirt roads” that these famous folks wandered down, only to find some centuries-old distillery which they felt they just had to share with the world.

It’s a commonly told tale on this increasingly-crowded planet. A fun story, to be sure. But it’s almost always just a story.

In truth, celebrities endorse or even create spirits, beer, or wine labels as a revenue source. A way to capitalize on their fame for increased income. That’s not to say we’re against it — especially if the star in question truly believes in the brand and supports the local economies where that booze is made. There are some legitimately delicious bottles widely available right now thanks to the spotlight big-name stars have shined on these spirits. That’s a win. Let’s just be honest about how these collaborations come about (it’s $$$).

With more and more famous folks getting in the spirits game — and many taking a passionate, hands-on approach — we thought we’d round up 12 bottles of celebrity booze we actually like sipping. Check our tasting notes below.